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Deerfield Beach Observer, Florida, June 05
FISH WHERE THE FISH ARE June 23, 2005
One of the most efficient ways of marketing any product or service is through “affinity marketing.” For example, if I wanted to sell a product to older mature men, I’d talk to my confidant and expert, Harry C. up in Boynton Beach and ask him to discuss it with his buddies around the pool. Then I’d take Harry’s special input and figure out where more of these older, mature men/customers lived, worked, played, chased women, you know the drill.
Today's Restaurant News, November 04
"TRAVELS WITH FIDO AND FLUFFY"
Did you take Rover out for Hallowe’en this year?
You read me correctly…I said Rover…or Fido…or Fluffy..or even little Boots. Pet costumes were the hottest rage this year. Not only were the kids in the family taking their doggie out with them on their quest for candy, but millions of adults dressed up their pets and took them to Pet Hallowe’en parties too. PetSmart, Target, PetValu, Petco were selling costumes like candy apples; and even Wal-Mart started selling pet costumes for the first time. This since PetSmart began selling pet costumes a decade ago. The older folks who no longer have the kids at home have adopted new ‘canine and feline kids’, and young married couples are taking on pets before starting their own families. With these two-income families, pets are being lavished with lots of goodies. The result is astronomic growth in the pet industry. This industry includes the cost to acquire animals themselves, the feeding, medical c are, pet sitting, training, grooming, and sale of dozens of different kinds of toys, cages, collars, blankets and pet poop pick-up bags.
Click here to read BioCycle Magazine, September 04 article
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